About Us

About the SF Citizen Team

Welcome to SF Citizen, your one-stop portal to uncovering the vibrant tapestry that is San Francisco. We’re your passionate local guide, here to lead you on an unforgettable exploration of the iconic landmarks, hidden gems, and diverse experiences that define this captivating city.

Beyond the Golden Gate Bridge:

SF Citizen invites you to venture beyond the postcard-perfect views. We’ll be your compass as you navigate the city’s unique neighborhoods, each boasting its own distinct personality – from the bohemian charm of Haight-Ashbury to the cutting-edge energy of SoMa.

Curated Experiences for Every Traveler:

Whether you’re a history buff seeking the echoes of the Gold Rush era, an outdoor enthusiast yearning for epic hikes in stunning Muir Woods, or a foodie eager to savor the city’s culinary scene, SF Citizen has you covered. We’ve meticulously curated a wealth of information, from must-visit museums and art galleries to hidden hiking trails and pristine beaches.

Your Partner in Planning:

Planning your San Francisco adventure? Look no further! We’ll guide you through everything from finding the perfect hotel (luxury or budget-friendly) to navigating the efficient public transportation system. Discover hidden gems like charming bed and breakfasts, unique vacation rentals, and hidden alleyway cafes.

Dive Deeper:

SF Citizen is more than just a tourist guide. We dive into the city’s soul, exploring its rich history, diverse communities, and dynamic present. Learn about the city’s vibrant cultural scene, thriving startup ecosystem, and ever-evolving political landscape.

Become a True San Franciscan:

For those considering a move to San Francisco, SF Citizen offers valuable insights into the city’s dynamic economy, job market, and real estate landscape. Explore the intricacies of different neighborhoods, discover hidden gems outside the city center (think East BayWine Country, or Yosemite National Park), and uncover the local charm that makes San Francisco so special.

Join us on this exciting journey, and let SF Citizen be your guide to unlocking the magic of San Francisco!

Golden Gate


James Ransom, editor of sfcitizen.com, is a seasoned traveler and nature enthusiast with a wealth of experience exploring the wonders of San Francisco and beyond. Having visited all 48 continental U.S. states, James finds himself continually captivated by the Bay Area’s distinctive blend of iconic landmarks, diverse neighborhoods, and breathtaking outdoor scenery. He brings over a decade of editorial experience to his work, offering readers of sfcitizen.com insightful, comprehensive guides and articles that help tourists and locals alike fully embrace San Francisco’s vibrant urban culture and natural beauty.

As a Wall Street Journal bestselling editor, James ensures that each article on sfcitizen.com meets the highest standards of editorial excellence. Whether highlighting the Golden Gate Bridge, uncovering hidden gems in Golden Gate Park, or mapping out scenic drives along the Pacific coastline, James is dedicated to providing immersive and accessible content that showcases the spirit of San Francisco. His passion for storytelling, combined with meticulous research, makes him a credible and inspiring voice for anyone looking to explore the best of what this iconic city has to offer.

Liz Wegerer is a respected writer and content strategist with decades of experience, establishing herself as an authority in travel writing, particularly about San Francisco. Her editorial skills have been honed through diverse roles, such as being the editor-in-chief of a digital magazine in London and a lead journalist for an international competition in the Caribbean. This broad expertise allows her to craft compelling stories that highlight San Francisco’s iconic sights, diverse neighborhoods, and cultural vibrancy.

Renowned for delivering exceptional work and fostering long-term client partnerships, Liz consistently earns praise for her engaging, well-researched writing. With a background in law, she applies meticulous research skills to ensure factual accuracy, providing reliable, high-quality content. Liz’s passion for travel and exploration, combined with her ability to capture the city’s spirit in every piece, makes her a trusted voice for anyone seeking authentic, informative insights about San Francisco. Whether uncovering hidden gems or guiding readers through popular landmarks, Liz helps people discover the city’s best with her engaging storytelling and unwavering commitment to excellence.



Jyssica Schwartz is a prolific author and avid explorer who is captivated by San Francisco’s vibrant dining scene, scenic hiking trails, and rich cultural heritage. She finds endless inspiration in the city’s unique blend of islands, breweries, and cultural festivals, always eager to discover new trip ideas that showcase its distinctive spirit. From tasting the best craft beers to finding hidden gems among the city’s renowned restaurants, Jyssica loves immersing herself in San Francisco’s diverse offerings.

Her passion for storytelling and adventure drives her to share comprehensive guides that reveal the magic of San Francisco, encouraging others to explore the city’s culinary delights, stunning trails, and lively festivals. Whether it’s savoring a meal in a hidden eatery or wandering through the bustling markets, she is dedicated to helping visitors uncover the city’s most unforgettable experiences.

Krystal Collins is deeply immersed in the San Francisco community, embracing its vibrant culture and adventurous spirit. As an active participant in the city’s diverse neighborhoods and outdoor scene, she brings authoritative insights into San Francisco’s rich cultural heritage, lively parks, scenic beaches, and distinct neighborhoods. Her first-hand experiences with transportation, local dining, and community events provide her with an authentic understanding of daily life in the city.

With a keen appreciation for San Francisco’s unique blend of adventure, history, and innovation, she is adept at guiding visitors through the city’s iconic places to visit, travel tips, and must-do activities. Krystal’s comprehensive knowledge makes her a trusted authority for anyone seeking to fully immerse themselves in the vibrant culture and lifestyle that San Francisco has to offer.


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